Initial Concept: As we explored cars and track sets in the toy market, we realised that today most of the play scenarios for these toys were predetermined and did not offer many opportunites for flexible play and development of intuitive skills in children. We explored new possibilities of play through innovative design of tracks rather than that of car itself.

Very often kids create invisible movements by driving their cars around the house and on different surfaces. We explored the idea of creating invisible memory tracks, whereby the car remembers the last path it was driven on and repeats that movement.